What a day. First 70s iconic beauty Farrah Fawcett dies after a long illness. Then, the King of Pop, Michael Jackson goes into cardiac arrest and, at 50 years old, is gone. Wow… Farrah’s death had, sadly, been expected, but Michael’s was a huge surprise and it sent both the Internet and TV into a massive tailspin. I grew up as one of Mike’s many “biggest fans” so its definitely surprising…
There were some other surprises today. At the top of the list are a couple of stories about teens’ consumption of digital media. Adweek reports on Nielsen research which shows that teens are making time for both digital and traditional media rather than focusing exclusively on digital. In fact, says PaidContent.org, in a story on the same study, teens spend less time online than people aged 25-34. That’s good news for old media peeps - no nail in the figurative coffin for them just yet. That story actually dovetails well with a story from MediaWeek on BabyCenter research which indicates moms with young children spend less time with traditional media and more time with social media making friends with their real-life friends and other moms. Regardless of which group you fall into, PaidContent says, it appears that Microsoft and Publicis will be working to make sure the ads you see are better targeted towards your needs. Oh, joy! More big brother behavior from Microsoft is just what I was looking for. No, really… Brand Republic says that TNS big wig, George Shababb, thinks TV measurement is insufficient for today’s needs and that the industry needs to embrace new technology. This is probably true considering measurement occurs in almost the same way it did when Ozzie and Harriet were TVs favorite parents.
MarketingCharts is pointing out that GroupM has a new 70-country report forecasting an ad spending recovery in 2010. That must explain their willingness to work with NBC to grease the skids and get the upfront moving in the right direction. NBC and GroupM have apparently finalized a deal for both broadcast and cable inventory in the upcoming season. That’s good for everyone given this economic climate. I’m going to guess, however, GroupM will wish they had seen this story from PaidContent which says that Hulu.com is now getting higher CPMs for shows viewed on that property than the networks get when the shows are viewed on air. There goes the (Internet) neighborhood.
Other stories worth your perusal?
- Nielsen: Supermarket Prices Still Creeping Up [BrandWeek]
- Top 30 Global News Sites See Drop in Time Spent [MediaWeek]
- Tips for boosting the value of existing customers [iMediaConnection]
- Vyoom: A Social Network Built From The Ground Up Around Real-Time [TechCrunch]
- Fortune-100 CEOs Remain Social-Media Hermits [MarketingCharts]
- L’Oreal Found Guilty of Discrimination in France [AdAge]
- Updated: Lowe Names Wall Global CEO [AdWeek]
- Moore Elected Chairman of The Interactive Advertising Bureau [MediaWeek]
- How Sharpie Is Staying Loyal to Print While Getting Into Social Media [AdAge]
Isn’t that enough?
This entry originally posted on mad42.com at http://www.mad42.com/dailyroundup/mad42-daily-roundup-june-25-2009.