On a related note to yesterday’s posting, I found this MarketingVox story on Actuan’s Advertising News Portal. Apparently, Fox is so against people posting episodes of their shows on YouTube that they’ve subpoenaed YouTube to force them to provide the name of the person / group that’s been doing the posting. I would hope that Fox wants to know who’s doing it so that they can send them a nice Thank You card. However, my guess is that they’re actually more interested in following up with something a bit more punitive.
Naturally, Fox would prefer that their shows only show up on fox.com or on Myspace. Perhaps my brain isn’t working since it’s just about 1am, but it seems to me that Fox needs follow this person/group’s lead. Like I said yesterday, it’s okay to let go a little. I’m not advocating having the public upload every episode of The Simpsons, but isn’t a measured effort to get The Simpsons content on YouTube a potential marketing bonanza for Fox? I mean the show has been on forever and still people are so passionate about it that they want to share it.
We all need to let go a little and stop being so closed-minded. Opportunity is out there for those of us who are willing to take advantage of the new flat world.
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