It’s become clear to me that as great as I think the idea of MarketnologySM is that some people don’t get it. People don’t understand what it means to align marketing and digital technologies to engage consumers. I suppose that I shouldn’t be so surprised. After all, there are still people out there who feel that the Internet is a fad that will go away shortly. Their numbers are rapidly decreasing, but they’re still out there.
Marketnology is simply an acknowledgment of the fact that the future of marketing is dependent upon technology. Whether you’re looking at TV advertising in a time-shifted world or e-marketing, the technology is central to the idea of effectively engaging and measuring today’s consumers.
The keys to Actuan’s idea of Marketnology are the Marketnology Building Blocks. My next few blog entries will discuss each of the Marketnology Building Blocks and will detail to you why they’re important for success for your own marketing efforts.
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