Video
Just as the moving picture ended up becoming the “killer app” of offline marketing and communications, the same is happening online. Marketers are finding that online commercials, filmed product demonstrations and even customer provided videos, a form of user generated content (UGC), engage consumers and lead to tremendous brand lift. Remember that when doing video, smaller resolutions have proven less effective than larger ones. Additionally, ease-of-use is paramount. Requiring users to download a non-standard application to view your video will not endear them to your brand. Using Adobe Flash, for most users, ensures that the video just works. Also, as with all marketing, be sure to target your audience so that the right video shows up for the right users at the right time.
This text excerpted from the Actuan whitepaper “What the heck is a CTR and where do I find a SEO?” Download the PDF now.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.