Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is often confused with SEM, but really serves a different purpose. SEO is used to increase a site’s placement in search engine rankings when a user performs a query for a relevant term. Some of the methods used to increase search rankings seem simplistic – ensuring that you use expected keywords in site content and labeling graphics. However, effective SEO can be quite complicated and should be done with the help of an expert.
This text excerpted from the Actuan whitepaper “What the heck is a CTR and where do I find a SEO?” Download the PDF now.
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