What is the user experience?

User Experience

Information architecture, human factors integration and other similar term are really $100 word synonyms for the user experience – the way that people who use a product interact with it and use it. There may not be a more important concept on the Internet. User experience deals with everything from how easily people are able to find the information they want to how the colors on a page appeal to its users – all of which is likely to have a tremendous impact on the success of a site. Savvy marketers subject their most important sites to usability testing to increase the likelihood of user acceptance. Usability testing involves recording individuals’ actions as they perform specific tasks on a web site – under the guidance of a moderator. Once all tests have been completed, the moderator (or a proxy) is responsible for creating a presentation that guides the site’s publisher on how to update the site to improve the user experience.

This text excerpted from the Actuan whitepaper “What the heck is a CTR and where do I find a SEO?” Download the PDF now.