Remember when the just being on the Internet was considered cool? It wasn’t all that long ago. These days, we all struggle a bit to stay on top of everything that is considered “cool’ or even just necessary. If there’s anything at or close to the top of that list for marketers is search and more specifically, search engine optimization (SEO) and search engine marketing (SEO). With that in mind, I wrote a presentation that (I hope) explains SEO and SEM in terms that marketers and ad people can understand. Truth be told, search is a powerful tool and since there are over 300,000,000 search queries performed each day anyone who is selling something should probably be thinking about how to use search to reach prospects. Download the presentation here.
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