My mother has an iPhone. She swears by it. I’m 34 (35 in September) so I’ll let you estimate my mother’s age. She’s also one of the people most likely to send me viral videos and emails. Her affinity for iPhones and all things tech is aided by her having spent a large part of her career as an educator who focused on technology, but apparently she’s not alone.
MarketingCharts released a story with research from “Surveying the Digital Future,” a project run by the Center for the Digital Future at the USC Annenberg School for Communication. The data, released in partnership with AARP, seems to indicate that people 50+ are as engaged or, even, more engaged than younger folks. For example, take a look at this chart.
Your mom and dad could be engaging in online social networking more frequently than you or your kids. Go figure.
Take a look at the full article. You can find it both on MarketingVOX and MarketingCharts.
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