CMOs say digital not all it’s cracked up to be

I came across an interesting article from Brandweek. Apparently, the recruiting firm Heidrich & Struggles recently surveyed 111 marketing executives from $1+ billion companies and found that a large percentage of those executives were disappointed by the performance of digital. Interesting article given that so many marketing dollars are shifting to digital. Give the article a read. It must be said I came across the article by chance on Madison and 42nd, Actuan’s news aggregation site, but the H&S partner quoted used to head the NYC office of an agency I worked at many moons ago.