If imitation is indeed the sincerest form of flattery, then Twitter must be feeling good about itself these days. PaidContent offers this story on how Facebook has decided to follow Twitter’s lead and open up user profiles by default – allowing the world to see status messages and other postings just as they do on Twitter. Let the battle begin. One interesting thing Twitter has going for it is, as reported by AdWeek, its users buy more music than non Twitter users. Guess that explains John Mayer’s almost 1.5 million followers. One group looking to gain followers is newspapers. To that end, according to MediaPost, a group of newspaper publishers including Hearst and Cox have contracted with Verve to create mobile versions of their newspaper sites. This could be trouble. Moconews reported today in separate studies from BestBuy and Zappos.com / BillMeLater which found that 31% of female respondents ranked their cell phones ahead of their significant other AND 60% of people said they’d rather not drink for a week rather than give up their cell phone? The SO I get, but no liquor? Is nothing sacred!? While we’re on mobile, here’s a quick article from iMediaConnection on what the new iPhone means for marketers.
We came across a really great story from BrandWeek about Pier 1′s using search ads to stay afloat during the recession. With 2% lift and 300% return on advertising spend, it’s a case worth reading. Also worth reading is a story from Adotas summarizing a study from DoubleClick which found that rich-media ads with video “result in a 2.30% increase in brand favorability” – nothing to sneeze at. If, by chance, you do sneeze, you’d be wise not to let that sneeze happen while driving in New York City. MarketingCharts’s says The Big Apple took the crown in an AutoVantage survey on the worst cities for road rage. You know what else is not to be sneezed at? Jada Pinkett Smith’s new hospital show, Hawthorne. Word from MediaWeek is that Hawthorne “retained nearly 100% of its … audience” for its second episode. The Smiths must have the magic formula. There will be a larger pool of movies with the magic formula for an Oscar nom this year. The folks at the Academy are increasing the best movie field from five to ten movies in an effort to increase ratings.
In Cannes news, this guy Zachary Rodgers from ClickZ wants to make you jealous by detailing his night out with the “Cannes Digerati.” Don’t let him do it. Get your revenge by going to the Wrath of Cannes. Also from Cannes, PaidContent reports that King Ballmer broke it to the media mavens in attendance that the traditional broadcast and print media will have to come to terms with an ever diminishing piece of the advertising pie. If the tough love they’ve been getting with revenues hasn’t been enough, maybe the King’s warning will help.
As usual, a couple articles we’re just too tired to write about but are worthy of your kind eyes…
- Google is testing performance based ads; advertisers only pay if a purchase is made
- Energizer has created a new line of “Energi-To-Go” chargers allowing you to charge your iPhone and other devices on the go
Hasta mañana!
Originally posted on mad42.com at http://www.mad42.com/category/mad42-story-types/daily-roundup
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