Running campaigns where your customers buys $1,000,000 widgets offline rather than $100 cogs by clicking the “Buy Now” button is a different world. B2B marketers have to think differently and, once you get online, and take away the face-to-face sales effort which helps make B2B companies so successful, it can be a challenge. Don’t believe me? Take a look at the web sites of most B2B enterprises (e.g. chemical companies, shippers, device makers, etc). Their sites look like the were built in 2000 with little updating since. There’s a reason for that. They don’t believe in the power of the web.

In our new Marketnology^SM Insights whitepaper, we try to help them out. It’s a lot easier to take action when you have an idea about the steps you can take to implement a plan. The whitepaper, B2B Marketer’s Guide to Getting the Most from Your Web Presence details for B2B marketers a few technologies that they need to be paying attention to and shares a list of top vendors with products in each category. Among the technologies included are Analytics, SEO, Targeted Email, Marketing Automation, Video and Mobile.

Each of them has a lot of value for B2B marketers. Together, they offer marketers a powerful set of tools for redefining themselves online — something B2B marketers have to start doing if they want to find more success online.

Visit the Actuan web site to learn more about Actuan.